At Unposted Letters, every year we put a lot of efforts and thoughts in building our flag carrying product - yes, the 'Art Calendar'! We believe in a philosophy that very year should end with a new beginning :)
Wanted to know how? Here's our little story!
From the past few years of our experience, we thought that we already learned a lot about how to make an art calendar. Reality was different :P The moment we put our thoughts into the making our art calendar, we came across a bunch of brand new challenges :-(
As usual, the 'always on time' item was 12 fascinating illustrated calendar leaves. Thank you Vimal Chandran, for your magical strokes and for completing all our illustrations on time (looks like this guy doesn't even want to give us any single chance to blame him for delays!).
Have a look at Vimal's artworks and the detailing - just fascinating are't they?! Btw we want to reveal you a secret - earlier, one of our proof reader had discovered that there was no 13th date in February! It was like 11th, 12th and suddenly 14th! How's that?! Looks like someone in our team has no patience for the Valentines day! We know the spirit behind this leap but can't do this with a Calendar :-) But not worry, we just patched it up. The 'controversial' February is below!!!
What next? You know the answer - adding the complementary part, the better half, the remaining piece of craft, the stand, the mount or whatever you call it! We got the idea of naming the calendar as 'a brand new sail' within the group, but how to sail, remained as the question.
A few days later, i.e. after a lot of discussions and sketching, we almost finalized with a ship design. With a lot of excitement and expectations in mind, we've chartered a Sunday drive to Channapatna. We had someone waiting there. When the master craftsman Venkat did his touch, the ship (La Nina, The Pinta, The Santa Maria or whatever you call it) was born. He simply crafted twins and kept on the table - the closer one in the picture was crafted based on our crude idea as it is, while the other was something with his 'classy touch'. Have a look at below picture, the right side is our design and the left side is the one with Venkat touch!
Moments..!! We realized the difference between a war tank ship and a love sail vessel! A million thanks to Venkat for this emotional/ character correction :-)
First prototyping, first proof, second prototyping and second proof - yes, thats all. We're done.
A full day at Channapatna workshop, skipping lunch but a few cups of traditional sugarcane juices (upon Venkat's expense!) - what a fantastic day! Bangalore city looked too far in that evening drive but we're happy and thrilled throughout our way back. Feeling accomplished!!
What happened next?
Photography > Calendar launch > Crossed Fingers > Your immense support > Your patience (thanks a ton!) > Count down for the Christmas and the New year > Arrival of the shipment from Venkat > Packaging > Posting > Something has arrived at your doorstep > ...... (please fill this with a smile).
Our part of this story is over. Now it's your turn to let us know your story with our 'Brand New Sail'. We hope you loved the art calendar. Feel free to scribble your reviews here!